Relation between advertisement and consumerism

Advertisement, the way or form to communicate and persuade people of buying any product, but the main characteristic is to drive consumer behavior with respect to a commercial offering; this will always be seen by viewers, readers or listeners. Consumerism, the way of showing how we release lots of garbage without needing those things we use, buy things just for waste them later. What we are going to show in this text is to compare between advertisement and consumerism. When we have a product or a company, the way of showing and persuade the consumer is by doing advertisement, showing all the pros and benefits of taking that product or even go to that company and take their services. The way of differentiate one brand with another one is by involving images, colors, and the original name, better known as a logo. The relation between consumerism and advertisement is that because of the very succeed advertisement that publishers make, people start being persuading of buying and buying any product, or going to any company. Indeed, this two facts are very related, it is complementary; for consumerism happen it is mandatory to advertisement being very good, so consumer can be completely convince in where they'll invest their money.

By: Daniela Gómez